To Do Today Pricing Experiment Results

A few months ago I released download details for the first three months of sales of To Do Today. Just after that release I moved the price down from $2.99 to $0.99 as an experiment in pricing. Here’s the results.

Download numbers weren’t changed by a noticeable amount, averaging around 300 downloads a month. The big change was the shift in conversion rate, previously 20% of people who downloaded the trial ended up purchasing the application, with the price drop this number jumped to around 35%.

If you’ve done the maths in your head you’ll realise that while the increase in numbers is great to see it’s actually a change that means I’m earning less money. I figured this would be the case, however I was hoping that a lower selling price would increase downloads and sales and push To Do Today up the rankings in the Marketplace which would in turn trigger more downloads and sales in a magical spiral of upwardsness. Sadly this hasn’t seemed to be occurring.

In the coming month I’ll be updating To Do Today to 1.5 to add some customisation features that people have been requesting such as the home screen, and a feature that I’ve really had to use lately, the ability to postpone tasks. During this release I’ll be shifting the price to around $1.99 to see how this impacts downloads and sales.

Also coming out this month will be another app I’ve been using to keep track of my spending and giving myself a daily allowance. More about this soon.